Japan Eats

Japan Booze Blind: Nippon Craft Beer Festival (Part IV)

Christopher Pellegrini is joined by Teruya Hori of Laff International.

Happy New Year! In the final edition of our four-part NCBF 2010 series, Japan Booze Blind’s Christopher Pellegrini interviews one of Baird Brewing’s go-to engineers, Mr. Teruya Hori. Hori-san offers a unique perspective because his job is to make sure that beer is stored and poured under the best conditions possible.

While talking with us, he hinted at a challenge that was not mentioned in the first three parts of this interview series. Politely put: most bars and restaurants in Japan have little more than a vague understanding of how to care for and serve draft beer. Indeed, Japan Eats has seen kegs sitting out in the sun on landings and back balconies across this fair city. Granted, they’re normally cylinders of run-of-the-mill beer, but it is easy to imagine what might happen to a craft beer’s quality if it is forced to endure consecutive Tokyo summer days unprotected. Just like we heard back in part one of this series, “Bad Beer is the Enemy” rings true in the overall message of this interview as well.

Japan Booze Blind: Nippon Craft Beer Festival (Part III)

Christopher Pellegrini speaks with Chris Poel, Head Brewer at Baird Brewing

In the third installment of Japan Booze Blind’s interviews from the Nippon Craft Beer Festival (NCBF), we were fortunate enough to glean some thoughts from Baird’s wizard of the brew, Chris Poel.

Poel gives us a little background information on how his brewing career took shape and divulges a few details about an upcoming beer release.

Quick note: Pellegrini asks Poel about IBUs in Baird’s New Year’s release. IBUs stands for International Bittering Units and is a scale by which the relative bitterness (hoppiness) of a beer is measured. For reference, Budweiser has about 11 IBUs while Stone’s “Old Guardian Barley Wine” and Rock Art’s “Vermonster” clock in at 95 and 100, respectively.

Watch Part I.
Watch Part II.

Japan Booze Blind: Nippon Craft Beer Festival (Part II)

In Part II of our Nippon Craft Beer Festival (NCBF) coverage, Christopher speaks with Tomoko Sonoda, Brew Master at HarvestMoon (Ikspiari)

We’ll take Disney Sea over Land any day. Not because Sea is better–it’s just that you can’t buy beer at Land (or so we’ve been told). If you’re in the vicinity of the Disney realm out near Maihama station in Chiba Prefecture, and you’re thirsty, thankfully there’s an alternative beer option that far surpasses the macros available inside the magic kingdom. It’s called HarvestMoon.

HarvestMoon featured heavily at the Craft Beer Festival this fall, in which dozens of Japan’s finest craft beers were offered on tap to hundreds of beer enthusiasts at Sumida Riverside Hall.

In part two of JBB’s NCBF interviews, we had a chance to speak with HarvestMoon’s brewmaster, Tomoko Sonoda. Ms. Sonoda was kind enough to give us a brewer’s perspective on the challenges facing the craft beer industry in Japan. She advocates experimentation and adaptation as a way to win over new fans and help the industry grow.

Watch Part I of the video here.

Japan Booze Blind: Nippon Craft Beer Festival (Part I)

Christopher Pellegrini talks to Ry Beville of the Japan Beer Times at the Nippon Craft Beer Festival

The “Nippon Craft Beer Festival 2010″ took place on October 31st at Sumida Riverside Hall near Asakusa station and the Asahi building with that weird golden sperm flying on top of it.

Giant sperm aside, it was a great party that featured several dozen taps and a whole lot of craft beer goodness. The place was pretty well packed, but we still managed to interview some of the key people in the Japanese craft beer world.

The highlights? Good beer and plenty of it. Good people, too!

First up in this series of short interviews about craft beer and where it may be going in Japan is Ry Beville, a magazine publisher (The Japan Beer Times and ko-e) and craft beer insider who has a penchant for pairing good beer and good music.

The video is a glimpse into what’s brewing in Japan and where things need to go from here.

If you’re interested in that t-shirt that Ry is wearing, then click here.

Watch Part II of the video here.