Far from the madding crowd… Marcus Lovitt asks why cafés like Phonic:hoop are so hard to find.
Grabbing a quick bite in Shinjuku can be frustrating, especially at lunch, when its office workers launch an all-out assault on every café and restaurant within a five-mile radius. All too frequently, the hungry café-goer is forced to wait in line and contemplate such mysteries as why Shinjuku has so little indigenous café culture. The high rent? That would seem unlikely, given that café-rich Omotesando or Shibuya actually charge more on average for a first floor retail space. A preference for big chains? Perhaps. If you’re willing to wait there’s the faux Starbucks, Excelsior, or the smoky Doutor. The much nicer Tully’s even has drinkable drip coffee.
But where are the independent cafés? Where can the harried shopper kick back with a coffee and a snack, safe in the knowledge that nobody is going to run into him or her on their way back from the condiment bar with a oversized cinnamon-dusted full-cream mochaccino?
Only ten minutes walk down busy Yasukuni-dori is Phonic:hoop, a café/bar which goes a long way toward redeeming Shinjuku for its long lines and bland chain cafés. Even better: it’s situated on two spacious floors of an office building only a short distance from Tokyo’s major department stores on Shinjuku-dori.
In front of you as you enter is the first floor bar. It’s a bright, sunny affair thanks to a series of floor to ceiling windows. To the right, a pair of vintage sofas. The high ceiling and polished concrete floor add to the feeling that you’ve stumbled into Tadao Ando’s lounge. Downstairs is more intimate, with a dozen or so non-smoking tables. Antique Singer sewing machines, piled with books and magazines, separate the tables below the stairs. It’s a lot less kitschy than it sounds.
But what makes a bigger impression is the music. It figures that any place called Phonic:hoop is going to take its tunes pretty seriously, and here it means a trippy Eno-like soundtrack which somehow never overwhelms conversation.
The lunch set menu (1000 yen) changes daily, but expect to find such things as a “beef plate”, “curry plate” and a so-called “p:h plate”. All are served with a light vegetable and egg soup. As part of the set menu, customers can choose between coffee, tea, and grapefruit juice.
While Phonic:hoop is more a licensed café than a fully-fledged restaurant, the portions are more than generous. On my first visit, I tried the curry plate, which turned out to be chicken cooked in a thick, sightly sweet sauce. While it didn’t really register on the heat index, it made great comfort food. On a subsequent visit, we ordered the “beef plate” – hanbagu with rice (pictured) and the curry. The Salisbury steak, accompanying rice and salad was more than filling. The “Vietnamese chicken curry”, meanwhile, turned out not to be very Vietnamese at all – a mild Thai-style dish that (we agreed) was delicious.
Lunch break over, it was back to the less sonorous sounds of the street with it’s shoppers, touts, and tourists.
Directions: From Shinjuku Sanchome Station, take exit C7 and walk straight ahead to Yasukunidori. Cross this street and turn right. Phonic:hoop is approximately 100 meters down, on your left.
Sky Building. 1F
Hours: 12:00-15:00, 18:00-29:00 (weekdays) 12:00-29:00 (Saturdays) 12:00-24:00 (Sundays and holidays)
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