Japan Eats

World Cup Sake, Match 1

Hasegawa, purveyors of fine sake and savvy marketers of products such as the Tokyo Swallows baseball beer, have outdone themselves for the 2010 World Cup.

Rather than produce new libations, Hasegawa has repackaged some popular sake, shochu, and umeshu in fancy 2010 World Cup South Africa-themed bottles. While there were 13 different sake, two shochu, an umeshu, and a lemon liqueur thus bottled, we here were able to get our hands on six nice sake selections. Read more