Japan Eats

Bar Review: Kuriya Jube (Matsumoto)

Tony Alexander samples locally-made sake in Matsumoto, Nagano.

Finding pretty good pubs and sake bars in Japan isn’t that difficult. However, finding one with a strict code, where you are asked upon entering, “Do you love sake?” by a knowledgeable bar master is rare.

Sake and sashimi

Sake and sashimi

The customers who frequent this establishment claim that the sake is their main reason for coming here, as the food menu is quite modest. The bar master is a traditionalist and maintains an austere atmosphere in his izakaya, which, to me, only adds to the allure and charm. No raucous, smoke-filled main street pub, this quiet place is located down a dimly lit street and people come here to drink the rare pricey stuff, not chatter about nonsense. It’s straight-laced and I love it that way. Kuriya Jube is at the top of a short list of places which specialize in the sake drinking experience.

The wooded interior and soft lighting make this sake pub really attractive. The whole bar counter, where I recommend sitting, is made of cedar. I love the quaint, traditional feel of the wood counters and zabuton. Even the sake cups are made of cedar, matching the bar counter and the whole mood of the place.

The key here is jizake! That’s right, the locally-brewed stuff that’s hard to get your hands on. Oftentimes, when people step into an izakaya, they get carried away with all the national sake brands they see on display and in the refrigerator. To each his own, but I measure a sake pub by how many locally-brewed sakes they have available: Stuff that you only can get there, or through a friend of a friend.

The menus here, with a long list of local and national sakes to choose from, are handwritten. On my last visit, the drinks included: Metobano Izumi and Sasa no Homare from Matsumoto and Suiro from Suwa City, as well as Yoakemae, Tatsunocho, and Shinanotsuru Tokubetsu Junmai.

The fare that evening went perfectly with our sake. There was hobo fish, which was superb and fresh, like it was just caught; deep-fried breast of chicken, lightly seasoned; fried tofu on a stick; duck – really simple, yet delicious; battered, deep-fried pork with hot sesame sauce: absolutely none of which overpowered the sake. And then there was the ichijiku goma cream made from cheese, yoghurt, and sake, which was a complete hit with the ladies.

Price range: 3,000-10,000 for two people.
No English menu available
Conveniently located about a 10 minute walk from Matsumoto Castle
Cash only
Hours: 18:00 ~ 24:00
Phone: 0263-37-9100

About Tony Alexander
Traveler and nature lover. Has a thing for sake and onsen. He blogs at The Soul of Japan.

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