Japan Eats

What We’re Drinking: Daimaou Imo (sweet potato) Shochu

This was another bottle that I received in the mail. It’s one that I’ve been meaning to pick up for a while as I’ve seen it a few times before at Seiyu, so I was very happy to see the shiny gold label and foil when I popped the box open.

This is another decent imo-jochu from Kagoshima prefecture, but it surprised me a little because it doesn’t smell like an imo-jochu. It’s more refined than the imo-jochus I’m accustomed to drinking while carrying some light fruit on the nose. Before ever putting it in my mouth this shochu was living up to its deceitful name, “Great Devil King.”

Enjoying Daimaou neat, it has a round, medium-bodied mouthfeel. There’s a sweetness to it that is understated to the point of being dry. The yellow mold (essential to the process of breaking the potato starches down into fermentable sugars) used prior to distilling obviously has something to do with this sweetness. The effect is very pleasant. Yellow mold is what is used in the nihonshu brewing process and is somewhat less common in the shochu industry where white mold prevails.

There’s something about this shochu that reminds me of drinking brandy. Try it neat and see for yourself.

I also highly recommend this shochu on the rocks. It’s light, refreshing and easy to drink–definitely one of the better imo-jochus I’ve had that retails in the 1,600-1,800 yen range. And as I alluded above, Daimaou is distributed widely enough by Hamada Shuzo that you can find it in major supermarket chains such as Seiyu.

About Christopher
Christopher is a certified Shochu Sommelier (SSI and FBO) and author of "The Shochu Handbook" (Telemachus, 2014). He also hosts JE's Japan Booze Blind video series and tireless alcademic (his word for alcohol nerd/otaku/academic), You can find him on Twitter, IMDb, or at a CAST Meetup.

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